Through our introductory process, we work together to assess the current status of your marketing ecosystem. By conducting a comprehensive audit of all relevant marketing channels, we can outline a complete strategy and roadmap even before entering into a partnership.
We initiate our collaboration with a technical analysis to determine whether Pixels, Tags, and Tracking configurations are correctly set up. If any issues arise or there is room for improvement, such as server-side tracking, we will address and implement them immediately.
Once all data can be accurately measured, we shift our focus to developing the strategy, typically starting with an extensive testing phase. From sub-audiences to messaging for each stage of the customer journey, every variable is considered, allowing us to work with the most current and relevant data.
Continuously monitoring and optimizing campaigns is the final step in this process. If the results are positive, we move forward with scaling. Based on comprehensive reports, we provide ongoing advice to take the next steps.